Many businesses have been toying with the idea of building one or several unique apps. Instead of just building generic mobile representations of their website; they want to build functional and useful consumer tools. This is because these simple little programs are quite profitable for individuals and corporations alike. However, creating an app that people want to buy or download is not always so easy to carry out.

In addition, though many people try out a few apps every month, the average user only keeps 25 apps forhttps://www.emarketer.com/Article/2-Billion-Consumers-Worldwide-Smartphones-by-2016/1011694" target="_blank" rel="noopener noreferrer">be over two billion smartphones in use throughout the world by 2016, and if you have an idea for an app, the words, “over two billion,” are hard to ignore.

Though there is no set formula that will guarantee that your app will get millions or even a billion downloads, there are some features that successful apps have in common. It’s a good idea to incorporate them in your mobile app development and design idea as well.

Good Apps Take Advantage of Mobile Strengths

Mobile technology breeds location-based activity, rapid communication, spontaneity and a short attention span. You can take advantage of these realities with you app:

1. Location based activity – apps that have to do with location or that take advantage of GPS functionality to give users information are popular
2. Rapid communication – apps must cater to and encourage social sharing
3. Spontaneity – apps like “Shazam,” (a program that allows you to use the smartphone’s speaker to record a few minutes of music, that it later identifies), encourage unplanned interaction; and are app user favorites
4. Short attention spans – fun games and visually stimulating or humorous activities that don’t strain the intellect, remain popular

Good Apps Feature Good UI

The user interface is a key part of your app design. It must look good and run well. Users must also be able to open it easily. This is especially true with free apps, because a user will just download a better app, if yours has even the slightest hiccup.

Lastly, Try to Put Yourself in Your Customer’s Shoes

• Who is your customer?
• What is her income?
• How much does he spend on apps?
• Why does she use apps?
• Where does he live?
• What are her hobbies, interests and goals?

You must also update your app for functionality and appearance, while remaining sensitive to what your users will like or feel comfortable with. For example, though Windows 8 has many upgrades and modern functionalities, most users are uncomfortable with it.

Contact us. We will build a sleek, beautiful, highly functional and user-friendly app for you. You know you’ve got a good idea, so let’s bring it to life!