The Emergence Of Big Data In Marketing

No perfectly straightforward definition of big data exists, and there is plenty of ambiguity over what big data is, but most can agree it is a positive for marketing. Big Data at its core, in a marketing sense, is essentially the mass collection of data about customers and potential customers, and its ongoing analysis.

Using Data For A Purpose

The truth is that having a purpose behind what you are doing with big data is the smartest way to move forward. Mediapost.com puts it this way,

All marketers agree that a robust, crisp definition that aligns an organization’s stakeholders and agendas around a common purpose is key. Without this, the potential of Big Data is curtailed from the get-go.

The purpose needs to be well defined so as to not lead to misunderstanding and a misguided plan on how to use the data.

What Data Is Good Data?

Honestly, just about any piece of data can be a good piece of data for a business, but there are some that are more important than others. Businesses want to know about the demographics of their customers. Knowing these things about their customers will give them some of the insight needed to determine how to market to those individuals and even what kind of products they may want to purchase.

Being Ahead Of The Curve

There are still many businesses in corporate America and beyond that have not jumped on ship with big data yet. They either don’t want to put forth the money to make it happen in the beginning, or they are worried about the stigma that is sometimes carried by big data.

Despite this, those who are getting ahead of the curve and embracing big data are the big winners. They get to enjoy the fact that others are not yet a part of this space, and they enjoy the benefits of big data itself.

Contact us for more information about storing imperative marketing data safely and securely, whether you’re just jumping on the big data bandwagon or have years of data that needs a home.

Tagged with: big data, data, data center, server hosting, storage
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Why Should You Consider Using A Data Center To Host Your Servers
Posted on July 10, 2014 by admin
The data of your business should be the center of everything. It’s the heart of your business, so this makes it necessary for a business to have secure servers hosting their data. In this technology driven world, a data center could easily be one of the most important parts of your company.

Some companies choose to create their own data centers, others choose to use another company to host their servers. Servers are often filled with unique software and programs; and they hold data that is not only important, but often very sensitive as well.

Why are some companies letting something so important out of their sight, and allowing someone else to oversee their data? What are the benefits of choosing virtual servers over the traditional servers? Why should a company host their data with us?

Security

Most importantly, in a data center, your servers will be kept in a secure environment. The environment is fully prepared to handle any occurrences of power outages. If a power outage does occur, the data center will have the proper equipment to keep electricity going while the power is being fixed. With our dependable 24/7 support, and our disaster recovery preparedness, your data and uptime are secured when hosting with us.

Scalability

It can be time-consuming when you need to update or expand all of your equipment and operations. With us, you will not have to worry about capacity. A data center will always have the necessary methods and capacity. Virtual servers that are secure can be activated in a hurry. You can let us know what kind of processors, RAM, hard drive space, and we can supply you with the necessary capacity. When your business is preparing to grow and expand to new horizons, you will need a dedicated data center to scale your infrastructure without any problems.

Release Pressure and Burdens Of Maintaining Data

Another benefit of using data centers that should not be overlooked is the burden it takes off your back. You will not have to deal with trying to solve all of the server and network problems. You can focus on the important aspect, which is focusing on your business and improving along the way. Your IT team will not have to spend countless hours and money trying to maintain all of the servers.

You will not have to worry because everything will be in the hands of people whose attention to detail and integrity will make sure you get the service you deserve.

Are you searching for support so you can continue to grow your business? Contact us for assistance or if you have any questions.

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