For Amazon, Google, and Microsoft, the House always wins (unless you choose to play a different game).

The transition to the cloud is here, and there is no disputing its role in the future of business. There are various levels of integration and adoption, but its presence is undeniable.

There are a few stragglers, but those who have started to work the cloud into their business practices have seen an increase in productivity, a decrease in overall expenditures, and an overall elevation of their respective companies.

There does exist an unfortunate side of the adoption, however, and that’s the all-too-common problem of vendor lock-in when relying on hyperscale providers for cloud computing.

Watch out for Pocket Cards

There is a certain level of enticement that comes from hyperscale providers in their initial offerings. The big three players are a great example of a cloud platform and service provider that may seem nice on the surface, providing simple, one-stop-shop style offerings, but it’s a façade to lure organizations in.

The problem is that despite having over 200 forms of cloud products, like Wickr, IoT RoboRunner, Proton, Inferentia, and Rekognition, all these products may not be necessary for every company to access. It’s a stacked deck. However, the most insidious part is that many vendors are fully aware that their clients will be locked in, and have no problem increasing prices knowing the difficulty of finding another solution.

Everyone will tell you their network is the most secure; however, no system is infallible, and that’s why it’s important to increase redundancy, have sufficient backups, and utilize a platform with multi-site replication that’s live-workload-ready, like the CloudKey^SM Platform, for example. Taking the necessary measures to insulate your data from potential risk or loss is a necessary step in maintaining proper IT health.

Just One More Bet (the Sunk Cost Fallacy)

Unfortunately, most companies have been relying on hyperscale providers for years to help them with their cloud computing needs. This becomes most apparent when a company feels they can’t afford to migrate away and look at their investments up to that point as the reason to stay committed.

It’s the fallacy of sunk costs, and while investments in things that have a depreciating value, like facilities and equipment, have a valid investment structure, a subscription service does not. Furthermore, the inverse does not exist for hyperscale providers. They have no inherent loyalty, especially considering their user accounts number over one million.

There also the costs of migration to take into account. The amount of data stored can become an issue if it becomes too costly or unwieldy to separate from the hyperscale provider. Most companies don’t have the type of on-site storage necessary to ease the transition, and so must rely on another cloud storage solution.

However, the situation does not have to be so dire. There are a multitude of options that exist, provided by smaller vendors that can offer lower fees or no fees for cloud migration. For organizations looking to make a change, there is an easy-to-spot benefit of paying for the short-term costs of switching providers in order to have increased savings in the future.

Your Ace in the Hole

When it comes to alternative options for cloud platforms, CloudKey^SM has all the offerings a company could want. By providing all the essential services that a cloud platform offers, CloudKey is your bespoke cloud platform to meet and exceed your cloud computing needs.

CloudKey is built by utilizing cutting-edge technology from the leaders in the industry. Best of all, it has live workload, multi-site replication built in, so that your company’s data is protected day one with actual redundancy. CloudKey does all of this at a lower price point that reflects real value when compared to hyperscale providers. Contact us today for a consultation to see how CloudKey will have you shouting “JACKPOT!”.