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The Harm that Spam can Bring to Your Business’s Doorstep

In 2003, the Can-Spam Act set a list of rules that business owners have to follow when it comes to email marketing. The general tone of the act was that, spamming clients, both potential and current, was considered an illegal exploitation of private contact information. There are many ways that using spam to promote your business can be harmful. Not only is it, in some severe situations, punishable by law, it can do far more harm than good in promoting your brand. Those pesky squeeze pages, parked websites featuring your ad, webpages flooded with your smiling face or logo, emails blasted to…

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